Often used interchangeably, the terms "customer service" and "customer support" actually represent distinct, yet equally vital, functions within any company. But what do these differences mean for the specialized world of life sciences, particularly for biotech instrumentation and SaaS companies?

Practical advice to help you transition your support tools smoothly, ensuring that both your team and your customers adapt easily to the new system.

Welcome back to our CX Experts Interview Series!  The ability of users – whether they are researchers, clinicians, or patients – to...

As customers ourselves, we know firsthand how expectations for support and service have evolved, especially in the tech industry. Simply...

Delivering exceptional customer service is essential to driving business growth and fostering strong customer relationships. To build a...

This article explores the significance of fostering a customer-centric culture in the Life Sciences sector.

In today's dynamic world, the power of collaboration is essential. That's why I'm launching a monthly interview series on this blog,...

The life sciences industry thrives on innovation. But getting those cutting-edge drugs, devices, and reagents from the lab to the...

Providing exceptional customer service is crucial for the success of any company. From onboarding and training to support and field...

In the fast-paced and ever-evolving world of biotechnology, customer satisfaction is crucial for success. As a small company, building...

In the fast-paced and ever-evolving world of biotechnology, customer success is crucial for the growth and sustainability of companies....