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Welcome to our Blog
A place for insights and practical advice to help your company optimize customer experience


CX EXPERTS INTERVIEW SERIES: Empowering Users: The Role of Customer Education in the Life Sciences Sector
Welcome back to our CX Experts Interview Series! The ability of users – whether they are researchers, clinicians, or patients – to...

Elena Rubio de la Torre
Apr 308 min read
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From Reactive to Proactive: A Smarter Approach to Customer Support and Service
As customers ourselves, we know firsthand how expectations for support and service have evolved, especially in the tech industry. Simply...

Elena Rubio de la Torre
Dec 16, 20242 min read
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Product Specialist vs. Technical Support Specialist: Who to Hire for Your Customer Service Team?
Delivering exceptional customer service is essential to driving business growth and fostering strong customer relationships. To build a...

Elena Rubio de la Torre
Jul 30, 20242 min read
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Creating a Customer-Centric Culture in Life Sciences Companies
This article explores the significance of fostering a customer-centric culture in the Life Sciences sector.

Elena Rubio de la Torre
Jun 18, 20242 min read
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CX EXPERTS INTERVIEW SERIES: Intelligent Swarming in Customer Support
In today's dynamic world, the power of collaboration is essential. That's why I'm launching a monthly interview series on this blog,...

Elena Rubio de la Torre
May 13, 20246 min read
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Unleashing the Power of Your Field Team: How Knowledge Resources and Platforms Drive Field Application Success
The life sciences industry thrives on innovation. But getting those cutting-edge drugs, devices, and reagents from the lab to the...

Elena Rubio de la Torre
Apr 17, 20242 min read
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Enhancing Customer Service in the Biotech Industry
Providing exceptional customer service is crucial for the success of any company. From onboarding and training to support and field...

Elena Rubio de la Torre
Mar 15, 20243 min read
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Improving Customer Satisfaction in Startups
In the fast-paced and ever-evolving world of biotechnology, customer satisfaction is crucial for success. As a small company, building...

Elena Rubio de la Torre
Jan 3, 20242 min read
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Maximizing Customer Success in the Life Sciences Sector
In the fast-paced and ever-evolving world of biotechnology, customer success is crucial for the growth and sustainability of companies....

Elena Rubio de la Torre
Jan 3, 20242 min read
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