
Hello, I am Elena
With over 8 years of expertise in customer support and service leadership, I’m committed to helping organizations create outstanding customer experiences through smart strategies, team coaching, and process improvements. As the founder and principal consultant of bio Customer Support Solutions, I love working with clients to turn their customer support into a competitive advantage. Let’s connect and see how I can help you elevate your customer service!
TESTIMONIALS
SKILLS
Industry Knowledge
Customer Experience
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Customer Satisfaction
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Voice of the Customer - Product Feedback Loop
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Account Management
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Training Services
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Managed Services
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Technical Support
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Paid Service Packages
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Field Services
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Incident Management
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Product Demonstration
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Installation & Training
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Onboarding
Product Development & Launch
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WOLF Cell Sorter
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WOLF G2® Cell Sorter
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N1 Single Cell Dispenser
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CS1 Chiller Stirrer
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Microfluidic Cartridges
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WOLFViewer Software
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VERLO® Imaging Cell Sorter
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CellVantage® Software​
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Benchling - Notebook, Registry, Inventory, Molecular Biology, Insights, Workflows
Performance Metrics & KPIs
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Field Applications
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Customer Support
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Customer Service
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Customer Success
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Distributors & Offshore Partners
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Product feedback
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Knowledge management
Knowledge Management
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Digital Transformation
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Knowledge Centered Service Methodology
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Help Center
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Knowledge Base
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Newsletter
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Technical writing
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Video scripting and storytellling
Team Leadership
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Hiring
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Onboarding & Training
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Performance Management
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Mentorship & Career Growth
Tools & Technologies
Customer Relationship Management​
Omnichannel - email, chat, phone, webform​
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Zendesk
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Salesforce
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Intercom
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8x8 Business Phone
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Gainsight CS
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Hubspot
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Acumatica ERP
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JIRA (Zendesk, Slack and Acumatica Integration)
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TeamViewer
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PagerDuty
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Constant Contact
Project Management & Collaboration
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Asana
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Monday.com
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Airtable
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Lucidchart
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Figma
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Microsoft 365
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Google Workspace
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Zoom
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Slack
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Canva
Knowledge Management
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Zendesk
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Intercom
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Slab
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WordPress, Wix
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Hubspot
Product Usage & Data Analysis
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Heroku
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Mode
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Product Board
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Excel
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Zendesk
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Intercom​
Hiring, Onboarding & Performance Management
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Greenhouse
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Gusto
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Lattice
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Lessonly
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Chorus
EXPERIENCE
Customer Support Leader - Benchling - SaaS Biotechnology
$6B valuation, 1,000+ customers
At Benchling, I drove efficiency and improved customer satisfaction through strategic operations and team leadership. I oversaw the global omnichannel support strategy, encompassing chat, email, web forms, and knowledge management solutions. I managed offshore partners and acted as a key operational leader, enhancing support operations scalability and efficiency.
Key Achievements
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People management & leadership
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Contributed to grow the support team 180% in 20 months.
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Revamped the onboarding and training programs; implemented continuous coaching and performance reviews; 50% of direct reports promoted to senior roles.
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Operational excellence
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Led support tool migration (Intercom to Zendesk); achieved:
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50% reduction in first response time
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58% reduction in resolution time
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20% increase in agent tooling satisfaction
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95% CSAT.
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Implemented AI-driven Knowledge-Centered Service (KCS) program to shift to a demand-driven, self-service model.
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Vision & strategy ​
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Co-led the creation and launch of Customer Success Packages to enable enterprise customers with digital transformation.
Director of Customer Support - NanoCellect Biomedical - Biotechnology Instrumentation
$2.8M valuation, 100+ customers
At NanoCellect, I oversaw all aspects of customer support, service and field applications, from pre-sales through post-implementation, including distributor support. My work spanned diverse channels, encompassing phone, email, and web-form interactions, ensuring an exceptional experience throughout the customer journey.
Key Achievements
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People management & leadership
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Built the support organization from the ground up, including technical support specialists, applications scientists, and field service engineers.
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Managed remote, global team performance and career development; 80% of direct reports progressed into leadership roles.
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Operational excellence
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Transitioned support operations from spreadsheet records to cloud-based tooling (Zendesk), achieving >90% customer satisfaction.
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Implemented an ERP system to connect support service with sales and manufacturing data.
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Developed a customer knowledge base with self-service resources, including video tutorials.
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Designed and implemented an onboarding and support model for international distributors, onboarding 8 distributors in 1.5 years.
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Vision & strategy ​
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Commercial team founding member and Customer Support department founder.
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Created Voice of the Customer programs to translate customer insights to engineering, marketing, sales and executive teams.
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​Created the analytics and KPIs used to evaluate support service, product performance, and distributor performance, driving proactive measures.
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Contributed to the launch of 3 new products, collaborating with QA, product and engineering, to test new system capabilities, identify defects and drive new features.
As Field Application Scientist, I bridged the gap between technical expertise and commercial excellence, acting as a liaison between customers, sales, and product development.
Field Applications Scientist- NanoCellect Biomedical - Biotechnology Instrumentation
Key Achievements
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​​​Operational excellence
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Created and delivered technical presentations to promote product capabilities and applications.
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Develop a product demonstration workflow, implemented a Statement of Work process improving lead qualification and demo success.​
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Designed a product installation process and instrument testing protocol that increased 30% installation success.
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Created a customer onboarding program, including customer product training, online and onsite.
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Collaborated with engineering and manufacturing to create processes to report customer issues and develop repair protocols.
Applications Scientist- NanoCellect Biomedical - Biotechnology Instrumentation
I joined NanoCellect Biomedical as one of the first company employees and rapidly became a product development expert, collaborating effectively with engineering and operations teams to enhance the robustness of the WOLF Cell Sorter platform, cartridges and consumables.
Key Achievements
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​​​Operational excellence
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Formed strong relationships with key opinion leaders and beta-customers, developing 3 new application notes for marketing purposes.​
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Collaborated with Product and Engineering to create new product features, reported product issues, and supported product launches via testing to improve usability.
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Wrote instrument and software manuals, best practices, and technical troubleshooting documentation.
During my time of postdoctoral work, I studied the physiological role of the EphA4 receptor and its ligand ephrinA3 in various biological systems, including neuron-glia communication. My discoveries were applied to drug discovery and led to the publication of 3 papers.
Postdoctoral Associate - Sanford Burnham Medical Research Institute
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EDUCATION
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Digital Transformation - Consortium for Service Innovation
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Knowledge Centered Service (KCS) - Consortium for Service Innovation
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Women Leadership - American Management Association
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Problem Solving System Training - Lean Focus
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Budgeting and Scheduling Projects - Coursera
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Initiating and Planning Projects - Coursera
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PhD. Molecular Neurosciences - University of Granada, Granada, Spain
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Master Advanced Studies - Biomedicine - University of Granada, Granada, Spain
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Bachelor in Biochemistry and Molecular Biology - University of Granada, Spain
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Bachelor in Pharmaceutical Sciences - University of Granada, Spain
RECOGNITIONS
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Achievement in Innovation - Association for Women in Sciences, San Diego Chapter
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Top Customer Support Community Voice - LinkedIn
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Customer Experience, Transformation Team of the Year - Benchling
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Precision Award - Benchling
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Passion and Persistence Award - NanoCellect Biomedical
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Postdoctoral Fellowship - Spanish Ministry of Sciences and Education
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Researcher Exchange Program (RXP) Award - British Council
SCIENTIFIC PUBLICATIONS
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Oct 2023 - Lipidation and PEGylation strategies to prolong the in vivo half-life of a nanomolar EphA4 receptor antagonist - European Journal of Medicinal Chemistry
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Jun 2016 - Modifications of a Nanomolar Cyclic Peptide Antagonist for the 2 EphA4 Receptor To Achieve High Plasma Stability - ACS Medicinal Chemistry Letters
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Nov 2013 - Attenuation of Eph Receptor Kinase Activation in Cancer Cells By Coexpressed Ephrin Ligands - PLoS One
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Mar 2012 - Profiling Eph receptor expression in cells and tissues: a targeted mass spectrometry approach - Cell Adhesion and Migration
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Jan 2011 - Posttranslational modifications as versatile regulators of parkin function - Current Medicinal Chemistry
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Apr 2010 - Use of kinase inhibitors for the preparation of pharmaceutical compositions for treatment of Parkinson's disease, pharmaceutical compositions and diagnostic procedure for Parkinson's disease - Patent ES WO2010/034863 A1
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Mar 2009 - Combined kinase inhibition modulates parkin inactivation - Human Molecular Genetics
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Sep 2007 - Mechanistic insight into the dominant mode of the Parkinson's disease-associated G2019S LRRK2 mutation - Human Molecular Genetics




