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Elena is passionate about using her scientific expertise and leadership skills to help companies enhance customer value.

With over 8 years of experience building successful support, service and applications teams in the life sciences industries, she has a proven track record of optimizing customer satisfaction. 

Elena Rubio de la Torre, PhD

STORY

Samples

Elena's journey began with a fascination for the workings of the brain, leading her to earn a PhD in Molecular Neurosciences. Her scientific curiosity brought her to pursue a postdoctoral fellowship in Neurobiology at UCSD and the SBP Medical Research Institute.

She soon discovered a passion for building genuine connections and empowering others. This led her to transition to customer-facing roles within the biotech industry, starting as an Application Scientist and progressing to Field Applications Scientist.

At NanoCellect Biomedical, she built the field applications and customer support departments from the ground up, fostering a talented team, establishing clear processes, and nurturing strong client relationships. Her collaborative spirit bridged the gap between customer management and operations, product, engineering, sales, and marketing.

Motivated to further grow her skills and contribute to larger teams, she made the switch to Benchling, a biotechnology SaaS company. There, she gained experience managing a growing customer base, leading larger teams, and scaling customer support operations

 

Elena extensive expertise and commitment to driving positive outcomes for customers has been recognized through several awards. She is considered a top customer support voice for her contributions to collaborative articles. Beyond technical expertise, she demonstrates empathy and a passion for mentoring and career development, actively supporting colleagues and volunteers at the Association of Women in Sciences - San Diego, where she is a Public Relationships Committee co-chair and Secretary of the Board of Directors.

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Elena decided to found Biocustomer Support Solutions, dedicated to helping companies build, expand, and optimize their customer-facing departments. Drawing on her diverse skillset and proven track record, she empowers businesses to thrive through exceptional customer engagement.

TESTIMONIALS

Working with Elena was a game-changer for our company. Before her involvement, we were struggling with the development of new applications for an instrument launch. Elena understood our challenges and created lasting and productive relationships with key opinion leaders to developed a tailored strategy to optimize scientific applications. The results have been significant. Within six months, we were able to have marketing-ready, scientific data that increased the number of leads in our sales funnel.

Her expertise extended to building our team. She developed and implemented an efficient interview and hiring plan that enabled us to quickly onboard highly qualified Field Applications Scientists and Field Service Engineers. Her creation of performance matrices and career coaching enhanced the skills and engagement of our existing team members.

I highly recommend BioCustomer Support Solutions services to any business looking to reach its full potential.

 

Paul DiGregorio, VP Commercial at NanoCellect Biomedical, Inc.

PROFESSIONAL EXPERIENCE

Woman Typing

Support Team Leader

April 2021 - May 2023

Benchling 

SaaS Biotechnology
$6B valuation,  1,000+ customers.

At Benchling, Elena drove efficiency and improved customer satisfaction through strategic operations and team leadership. She oversaw the global omnichannel support strategy, encompassing chat, email, web forms and knowledge management solutions. She managed offshore partners and acted as a key operational leader enhancing support operations scalability and efficiency.

Hotline Consultant

Director of Customer Support

Aug 2018 - March 2021

NanoCellect Biomedical

Biotechnology Instrumentation & Consumables
$2.8M valuation,  100+
customers.

Elena demonstrated exceptional leadership and strategic vision in overseeing all aspects of field applications, customer support and service, from pre-sales to post-implementation, including distributors support. Her work spanned diverse channels, encompassing phone, email, and web-form interactions, ensuring an exceptional experiences throughout the customer journey.

Quick Sync

Field Applications Scientist

Feb 2017 - Aug 2018

NanoCellect Biomedical

Biotechnology Instrumentation & Consumables
$2.8M valuation,  100+
customers.

As Field Application Scientist, Elena seamlessly bridged the gap between technical expertise and commercial excellence, acting as a valuable liaison between customers, sales, and product development.

Lab Worker

Applications Scientist

Sep 2016 - Feb 2017

NanoCellect Biomedical

Biotechnology Instrumentation & Consumables
$2.8M valuation,  100+
customers.

Elena joined NanoCellect Biomedical as one of the first company employees and rapidly became a product development expert, collaborating effectively with engineering and operations teams to enhance the robustness of the WOLF Cell Sorter platform, cartridges and consumables.

Scientist

During her time of postdoctoral work, she studied the physiological role of the EphA4 tyrosine kinase receptor and its ligand ephrinA3 in various biological systems, including neuron-glia communication. Her discoveries were applied to drug discovery. In addition, she managed the laboratory, mice colonies, trained and supervised graduate students and authored 4 papers.

Postdoctoral Associate

Jan 2011 - Aug 2015

Scientist Pipetting

Postdoctoral Fellow

Jan 2010 - Dec 2010

Elena worked on a novel project, unraveling the role of Wnt signaling pathways in ALS. She provided her expertise in biochemical techniques and molecular mechanism of neurodegeneration.

She obtained a postdoctoral fellowship from the Spanish Ministry of Science and Education and trained and supervised undergraduate students.

SKILLS

Statistic designs

Industry Knowledge

Biotechnology R&D - Instrumentation, consumables, reagents, software

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  • Flow Cytometry & Cell Sorting

  • Single Cell

  • Cell Line Development

  • Antibody Development

  • Assay Development

  • Microscopy

  • Molecular Biology

  • Proteomics

  • Genome Editing

  • In vitro & In vivo models

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Biotechnology SaaS - Information management​

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  • Laboratory Information Systems (LIMs)

  • Electronic Laboratory Notebook (ELN)

 Customer Experience

  • Product Demonstration

  • Installation & Training

  • Onboarding

  • Customer Satisfaction

  • Voice of the Customer - Product Feedback Loop

  • Account Management

  • Training Services

  • Managed Services

  • Technical Support

  • Paid Service Packages

  • Field Services

  • Incident Management

Team Leadership

  • Hiring

  • Onboarding & Training

  • Performance Management

  • Mentorship & Career Growth

 Performance Metrics & KPIs

  • Field Applications

  • Customer Support

  • Customer Service

  • Customer Success

  • Distributors & Offshore Partners

  • Product feedback

  • Knowledge management

Knowledge Management

  • Digital Transformation

  • Knowledge Centered Service Methodology

  • Help Center

  • Knowledge Base

  • Newsletter

  • Technical writing

  • Video scripting and storytellling

 Product Development & Launch

  •  WOLF Cell Sorter

  •  WOLF G2® Cell Sorter

  •  N1 Single Cell Dispenser

  •  CS1 Chiller Stirrer

  •  Microfluidic Cartridges

  • WOLFViewer Software

  • VERLO® Imaging Cell Sorter

  • CellVantage® Software​

  • Benchling - Notebook, Registry, Inventory, Molecular Biology, Insights, Workflows

Working with Laptops

Tools & Technologies

Customer Relationship Management​

Omnichannel - email, chat, phone, webform​

  • Zendesk

  • Salesforce

  • Intercom

  • 8x8 Business Phone

  • Gainsight CS

  • Hubspot

  • Acumatica ERP

  • JIRA

  • TeamViewer

  • PagerDuty

  • Constant Contact

Project Management & Collaboration

  • Asana

  • Monday.com

  • Airtable

  • Lucidchart

  • Figma

  • Microsoft 365

  • Google Workspace

  • Zoom

  • Slack

  • Canva

Knowledge Management

  • Zendesk

  • Slab

  • WordPress, Wix

  • Hubspot

 Product Usage & Data Analysis

  • Heroku

  • Mode

  • Product Board

  • Excel

  • Zendesk

  • Intercom​

 Hiring, Onboarding & Performance Management

  • Greenhouse

  • Gusto

  • Lattice

  • Lessonly

  • Chorus

EDUCATION

Working with Laptops
Adult Students

HONORS & AWARDS

Awards Ceremony

PUBLICATIONS

Stack of Files
  • Oct 2023 - Lipidation and PEGylation strategies to prolong the in vivo half-life of a nanomolar EphA4 receptor antagonist - European Journal of Medicinal Chemistry

  • Jun 2016 - Modifications of a Nanomolar Cyclic Peptide Antagonist for the 2 EphA4 Receptor To Achieve High Plasma Stability - ACS Medicinal Chemistry Letters

  • Nov 2013 - Attenuation of Eph Receptor Kinase Activation in Cancer Cells By Coexpressed Ephrin Ligands - PLoS One 

  • Mar 2012 - Profiling Eph receptor expression in cells and tissues: a targeted mass spectrometry approach - Cell Adhesion and Migration

  •  Jan 2011 - Posttranslational modifications as versatile regulators of parkin function - Current Medicinal Chemistry 

  • Apr 2010 - Use of kinase inhibitors for the preparation of pharmaceutical compositions for treatment of Parkinson's disease, pharmaceutical compositions and diagnostic procedure for     Parkinson's disease - Patent ES WO2010/034863 A1 

  •  Mar 2009 - Combined kinase inhibition modulates parkin inactivation - Human Molecular Genetics

  • Sep 2007 - Mechanistic insight into the dominant mode of the Parkinson's disease-associated G2019S LRRK2 mutation - Human Molecular Genetics

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